Meet International Image Expert

Judith Rasband

An international authority on image consulting and management,
Judith draws on decades of experience as a presenter, consultant, and
coach to private individuals, civic, corporate, government, and academic
organizations and associations throughout the U.S. and Canada. She
takes her work seriously, addressing the sensitive, often emotional,
issues of personal appearance, attitude, and etiquette. She is
known to present more than 250 seminars in a single year.

Meet America’s Image Expert

Judith Rasband

An international authority on image consulting and management, Judith draws on decades of experience as a presenter, consultant, and coach to private individuals, civic, corporate, government, and academic organizations and associations throughout the U.S. and Canada. She takes her work seriously, addressing the sensitive, often emotional, issues of personal appearance, attitude, and etiquette. She is known to present more than 250 seminars in a single year.

Judith Rasband Image professional

“Everyone agrees about the value of time management, money management, and maybe meal management, but most don’t even think about the value of clothing or wardrobe management, let alone image management. All are precious commodities or resources that need to be well managed to realize their value.”

-Judith

“Everyone agrees about the value of time management, money management, and maybe meal management, but most don’t even think about the value of clothing or wardrobe management, let alone image management. All are precious commodities or resources that need to be well managed to realize their value.”

-Judith

Certified Image Master (CIM)

Founder and CEO of the Institute of Image Management, Judith is a Certified Image Master (CIM) in the Association of Image Consultants International, one of the first awarded the achievement and one of only fourteen in the world.

Judith earned a master’s degree specializing in the physical, psychological, social, and aesthetic aspects of dress and image. With a passion for the work, this dynamic image consulting professional has decades of experience in the field as fashion and image educator, author, columnist, speaker, consultant, stylist, consumer advocate, and video producer.

Credentials and Logos

Judith’s Story

Have rack will travel.

I didn’t set out to become an image consultant. No. I was going to be a dancer. I was practiced in ballet, Broadway, and ballroom style dancing. During my teen years I was involved in classes, recitals, community and college theater productions. At 15 I was working in costumes and makeup. That experience taught me that clothing and grooming communicate—and the world is our stage.

Modeling was very natural work for me. At 17 I modeled at the Grand Opening of the Portland Lloyd Center Mall, the very year that Nordstrom shoes store merged with Best fashion retailer. The uncles knew what they were doing. Shortly after, I moved to Utah to study dance under Willam Christensen at the University of Utah. My very first semester I tore tendons and ligaments away from my knee cap. That ended my dream—but by then I loved this beautiful mountain land called Utah and I wanted to stay in the sunshine all year ‘round.

The home arts were important to me, so I switched into Family and Consumer Science to study foods, clothing, interior decoration, child development, and home management. At 18 I developed the Cluster Concept of wardrobing. Upon graduation I was invited to teach the course in visual design in dress and wardrobing. My students wanted to learn. They were excited about what I was teaching them. I was hooked and knew this was what I wanted to do for the rest of my life. One husband, three children, and three moves later, we returned to this wonderful land called Utah. Within weeks I was invited to teach fashion, fitting, and wardrobing at Brigham Young University in their Department of Clothing and Textiles.

During those years I began to specialize in