Learn the language necessary to communicate with clarity, accuracy, and sensitivity to consumers, clients, colleagues, and professionals beyond our fashion field.
Parlez vous the language of clothes? When I was at the university, studying business, one of my professors said something I’ll never forget. “A precise vocabulary, using the rights words in the right situations, will sky rocket your career.” This couldn’t be more true than in the field of image consulting. In order to help our clients understand the vision for their future transformation, we must use accurate descriptions of where they are now and where they are going. Does your arsenal of image terminology include the names of colors that instantly evoke a sensory response? Can you help someone visualize and even smell the the color being described? How about your knowledge of fabric and texture? Do your words allow others to feel the fabric without actually touching it because your description is so accurate? How well are you able to describe the lines, shapes, and patterns in a design that would be terrific for your client?
The truth is, people hire us because they would like to see a change in themselves. But change is hard, it’s so easy to fall back into bad habits. After we sell them on the initial service, we still work to convince them that this new change is going to be wonderful and that they’re in good hands. In so doing, our people gain the confidence to practice what we’ve taught them after we leave and actually make the transformation they have been seeking. A precise vocabulary leads to precise image consulting and very happy clients.
A great education never goes out of style.